Informational Loop
Pillar article + 4 cluster articles + metadata + social snippets + video scripts + newsletter content — each page benchmarked against live competitor SERPs, structured for Google AI Overviews, ChatGPT, and Perplexity, with basic cluster linking. Builds awareness-stage topical authority: traffic to service-adjacent queries that positions the brand as a subject matter resource before a buyer is ready to evaluate vendors. Per-campaign / project basis.